Client: Lay’s - PepsiCo Design + Innovation
Role: Lead Designer
Year: 2019
Work done at PepsiCo Design + Innovation with Rob Salit

Summary
For Lay’s 2019 UEFA Champions League partnership, I designed the co-branded visual system and applied it across a live event space. This included the Lay’s × UEFA lockup, key visuals, spatial graphics, wall visuals, and interactive elements that guided and engaged visitors. The goal was to create a cohesive, energetic environment that brought both brands to life in a physical setting.