Client: Google Cloud
Role: Visual Designer
Year: 2024
Work done at Instrument in collaboration with Crystal Chou

The Idea

To showcase the power of Gemini, Google Cloud with AI proposed the world’s largest online Dungeons & Dragons campaign — with Gemini as Dungeon Master.

Set in the Forgotten Realms, the game united countless developer-led parties into one epic narrative. As players made choices, Gemini reacted in real time, guiding the story and subtly demonstrating its AI capabilities through gameplay. The experience turned complex tech into collaborative play — inviting developers to rediscover the joy of building through fantasy and experimentation.

My Role

As visual designer, I created a cohesive visual direction that blended D&D’s nostalgic fantasy with Google Cloud with AI’s visual identity. I designed 8-bit inspired graphics, combining both logos and aesthetics, to evoke classic RPGs while feeling fresh. I also created pitch deck visuals and a one-page teaser site, helping bring the campaign to life with clarity, energy, and charm.