Social Campaign Pitch

Client: Google Cloud
Role: Visual Designer
Work done at Instrument in collaboration with Crystal Chou

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Overview

This social campaign pitch introduced Google Cloud’s Gemini through a narrative-driven, RPG-inspired concept. Rather than explaining AI through technical features, the idea framed Gemini as a collaborative game master—guiding players through a branching story shaped by their decisions.

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Visual Direction

I developed the visual direction and key campaign assets, blending classic RPG aesthetics with Google Cloud’s brand system. The design balanced playfulness and clarity, helping make complex AI capabilities feel accessible, engaging, and intuitive.

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