Wirecutter Pick Seal Design & Guidelines

Role: Visual Designer
Work done at Wirecutter, the New York Times Company

wc-licensing-guideline.png

Overview

The Pick seal is used by product manufacturers to identify Wirecutter recommendations across marketing and sales materials. Following Wirecutter’s rebrand in 2020, the seal required an update to align with the new visual identity, along with a refreshed set of usage guidelines.

I worked on redesigning the Pick seal and establishing clear, scalable guidelines to ensure consistent application across a wide range of products, formats, and partner use cases.