About Me

I’m a visual and brand designer working across brand, web, and systems.

I’m originally from Seoul and studied design in Tokyo and New York, experiences that shaped how I think about culture, form, and restraint. Moving between different contexts has made me attentive to nuance — how meaning shifts depending on place, language, and everyday habits.

My work focuses on clarity and structure: how information is organized, how identities remain flexible, and how systems hold together over time. I’m drawn to projects that balance expression and utility, where design supports use rather than calling attention to itself.

Alongside design, I have a deep interest in food and the cultures surrounding it — cooking, fermentation, and everyday rituals. This sensitivity to process, time, and care often informs how I approach design work as well.

Linkedin
CV available upon request

Capabilities

Brand Design

  • Identity system and visual languages

  • Logo usage, lockups, and brand architecture

  • Guidelines and scalable brand frameworks

Visual Design

  • Layout and information hierarchy for complex content

  • Typography systems and type pairing

  • Grid systems and spatial rhythm

  • Visual consistency across print and digital formats

Web & Interface Design

  • Marketing websites and campaign pages

  • Editorial layouts and content-driven interfaces

  • UI design for web-based products

  • Interaction-aware layouts in collaboration with motion and development

Design Systems

  • Component-based visual systems

  • Design tokens, spacing, and typography scales

  • System documentation and usage guidelines

  • Collaboration with product, engineering, and marketing teams

Marketing & Paid Social Design

  • Paid social and performance assets

  • Campaign systems and brand adaptation

  • Cross-platform creative consistency

Art Direction

  • Visual direction across campaigns and launches

  • Image curation and composition

  • Defining tone, mood, and visual hierarchy

  • Translating concepts into cohesive, multi-touchpoint experiences

Selected Clients

Tech
Google
Amazon (AWS)
Apple

Climate
WattCarbon

Social Justice & Non-profit
Defender Association of Philadelphia
Global Fund for Women
MoveOn

Health
Brightline Health
Elektra Health
Thyme Care
GSK

F&B
PepsiCo Design + Innovation (Lay’s, Aquafia, Cheeto’s, Naked Juice)
Hungryroot

~ always open to work ~